Team Process
The Listing Process involves marketing in exclusive ways others cannot:
- A social media blast to our 10,000 contacts on Facebook
- A social media blast to our 15,000 connections on LinkedIn.
- Email and direct contact with past inquirers within our database with similar interests and qualifications to the opportunity. ( the 10 day exclusive opportunity tactic)
- Email blast to our in-house database of about 12,000 individual business owners and buyer prospects. We also give these an exclusive 10 day window to explore the opportunity before we go live on the market.
- Activate our referral partner program. These are qualified referral partners offering – buyer referrals.
- Review current marketing listings to ensure our listing is compelling compared to similar listings & is well received.
- “Go live” on the market on business listing websites, which is pushed out to include 150 different websites and publications.
- If necessary & a client wishes, we can expand the reach of their listing beyond standard and create a premium listing, moving the listing up in views and nationalizes the listing.
- Julie creates a monthly newsletter that we highlight a business monthly- goes out to over 8,000 newsletter members.
- We use a direct mail contact for certain buyer profiles & target buyers.
Buyer Qualification process
- Our team approach has served hundreds of sellers going on 8 years strong.
- We manage the details and emotions associated with a business transaction.
- Very few people are as experienced as Julie Wozniak when it comes to managing the marketing process, listing and confidently highlighting business for sale, focusing on buyer profiles to maximize the value of a seller’s business.
- Julie’s specialty is dedicated to the target buyer’s inquiry and qualification processes.
- Julie has qualified well over 5,000 buyers. Placing them through a proprietary process perfected over 7 years.
- The Buyer Inquiry and Qualification Process involves responding to each person that inquires & qualifying them as viable, capable buyers.
- Julie carefully manages each buyer’s prospect through our 13-step process until the much-anticipated day of close. We pledge to our sellers: “When we bring a buyer to meet with you, they have earned the right.”
- Julie is diligent at making sure buyer profiles are detailed enough in ensure the seller is aware of who their target buyers are for a better negotiation & transaction experience.
- Our Marketing Process involves a one-of-a-kind detailed buyer profile multiple differentiators focused on maximizing your business value.
- Julie’s insight & expertise is displayed masterfully in her industry leading 25 page “Confidential Memorandum” peppered with broker opinions, to help guide a target buyer to an offer.
- Each seller’s listing, before going live to the open market, is presented to our in-house data base of over 15,000 business owners & buyers.
Summary of Buyer qualification
When it comes to our Qualification analysis for a inquiry, several factors contribute to determining a buyer’s qualification. While specific requirements may vary depending on the nature of the business and the seller’s preferences.
Below are some general aspects that buyers are often evaluated on:
- Financial Capability: Buyers are typically expected to demonstrate the financial capacity to acquire the business. This involves providing proof of funds, such as bank statements or letters from lenders, showing that they have sufficient capital or financing options to cover the purchase price, operational costs, and any working capital requirements.
- Experience and Skills: Buyers are assessed based on their experience and skills relevant to the industry or type of business they are looking to acquire. This includes their professional background, industry knowledge, management expertise, and any specific qualifications that would enable them to successfully run the business.
- Business Plan: Buyers may be required to present a comprehensive business plan outlining their strategies, goals, and vision for the acquired business. This plan should demonstrate the buyer’s understanding of the market, potential growth opportunities, and their ability to effectively manage and grow the business post-acquisition.
- Due Diligence: Sellers often expect buyers to conduct thorough due diligence on the business they intend to purchase. This involves reviewing financial statements, tax records, legal contracts, operational processes, customer base, and other relevant information to assess the business’s viability and potential risks.
- Compatibility: Sellers may consider the compatibility between the buyer and the business. This includes evaluating the buyer’s values, work ethic, and compatibility with the existing company culture. If the business has key relationships with clients, suppliers, or employees, the buyer’s ability to maintain and foster these relationships may also be taken into account.
- Legal and Regulatory Requirements: Buyers are typically required to comply with legal and regulatory obligations associated with the purchase of a business. This may involve background checks, providing personal and financial information, obtaining necessary licenses or permits, and adhering to any specific industry regulations.
It’s important to note that the qualification criteria can vary significantly based on the specific business and the preferences of the seller. Engaging in open communication with the seller or their representative will help clarify any additional requirements and expectations they may have for potential buyers.
Both Joe Vagnone and Julie Wozniak have completed courses at Harvard Law School’s Program On Negotiation. Joe Vagnone successfully completed The Harvard Law School Negotiation and Dispute Resolution Course, which equips individuals with effective strategies
for negotiation and resolving conflicts. Julie Wozniak completed The Harvard Law School Overcoming Resistance in a Negotiation course, which focuses specifically on addressing resistance during negotiations.
Their completion of these courses demonstrates their dedication to enhancing their negotiation skills and their ability to handle challenging situations that may arise during business transactions. With their specialized training from Harvard Law School, both
Joe Vagnone and Julie Wozniak are well-equipped to navigate negotiations and contribute valuable insights to ensure successful outcomes for their clients.
- This Sub~Rosa report is a confidential, exclusive review of your business for the sole purpose of maximizing inquiries with the ultimate goal of a sellers – update of your business listing.
- The Business Listing Information Page (BLIP)
- A listing of all the websites your listing is listed on.
- A list of every person who has inquired on your listing.
- Our sales process from a Buyer’s perspective.
- Current Industry Trends from the Business Reference Guide, as we see the business locally – a Broker’s Opinion on Local Industry Trend.
- Broker’s opinion and recommendations.
- Comparison to similar businesses for sale.
- Immediate Actions we have taken.
Summary:
The Sub~Rosa report is a confidential and exclusive review of your business, aimed at maximizing inquiries and ultimately facilitating the sale of your business. It provides valuable information and insights to potential buyers and is designed to generate interest in your business.
Included in this report for each seller is The Business Listing Information Page (BLIP). This is a detailed document that contains essential information about your business. It serves as a comprehensive overview of your business and its key features, helping potential buyers assess its potential and suitability.
The report includes a list of all the websites where your business listing is posted. This ensures maximum visibility and exposure to potential buyers, increasing the likelihood of inquiries.
Furthermore, the report includes a list of every person who has expressed interest or inquired about your listing. This information allows us to track and follow up with potential buyers, ensuring that no opportunity is missed.
The report provides insights into the sales process from a buyer’s perspective. This information helps you understand the expectations, concerns, and motivations of potential buyers, enabling us to tailor our approach and increase the likelihood of a successful sale.
It also incorporates current industry trends from the Business Reference Guide, providing a broker’s opinion on the local industry trend. This analysis allows you to understand the broader market landscape and position your business effectively within the industry.
The report includes the broker’s opinion and recommendations based on our assessment of your business. Their expert insight and advice can help you make informed decisions and take necessary actions to enhance the marketability and value of your business.
Furthermore, the report compares your business to similar businesses that are currently for sale. This comparison allows you to gauge how your business stacks up against the competition and make any necessary adjustments to attract potential buyers.
Lastly, the report highlights the immediate actions that have been taken by the broker to promote your business and generate inquiries. These proactive steps demonstrate the broker’s commitment to your business’s success and provide reassurance that efforts are being made to secure a sale.
Overall, the Sub~Rosa report serves as a comprehensive guide and resource, providing valuable insights, analysis, and recommendations to maximize the inquiries and ultimately facilitate the sale of your business.
- Customized to each individual business.
- Completed by JJW and the client over a 90-minute phone call.
- Every business gets a customized Confidential Memorandum no matter how large or small the business.
- Other small business brokers do not do this.
- Your marketing and operations are comprehensively detailed.
- Broker’s Opinions on what could be done better by a buyer are included throughout the document.
- Comprehensive industry research is conducted and included.
- Throughout the listing, this confidential memorandum is constantly updated to reflect the changes that occur in the business.
The customized business analysis process offered by Julie / Joe is tailored to meet the specific needs of each individual business. Through a 90-minute phone call, Julie Wozniak collaborates closely with the client to gather essential information and insights about their business.
Unlike other small business brokers, Joe / Julie ensure that every business, regardless of its size, receives a customized Confidential Memorandum. This document is a comprehensive report that delves into the details of the client’s business, providing a comprehensive overview of their marketing strategies, operational processes, and other key aspects.
What sets Joe / Julie apart is their inclusion of Broker’s Opinions throughout the document. These insights highlight potential areas for improvement that a buyer could consider to enhance the business’s performance and profitability.
In order to provide a well-rounded analysis, Joe / Julie conduct extensive industry research and incorporates the findings into the Confidential Memorandum. This research not only provides valuable market insights but also helps potential buyers understand the broader industry landscape in which the business operates.
Throughout the listing process, Julie ensures that the Confidential Memorandum remains up to date. Changes that occur within the business are constantly reflected in the document, allowing prospective buyers to have the most accurate and current information about the business.
Overall, Joe / Julie’s customized business analysis process goes beyond what other brokers offer. It provides a comprehensive and personalized approach, combining detailed information about the business with industry research and expert opinions to create a robust and continually updated Confidential Memorandum.